Vacheron Constantin's New North American Flagship
When we heard the news that Vacheron Constantin was opening a new boutique, we knew it would be a thing of beauty. What we didn’t know until we visited is that it’s not only a beautiful space to explore the current collections, but it’s also a treasure trove of Vacheron Constantin history.
On the ground floor, the flagship features a look into the brand’s dedication to artistry in watchmaking, with displays of various watchmaking and dial finishing techniques, as well as a large touchscreen that offers an immersive experience and a journey through the brand’s archives. You can travel back to the 1700s while standing in a modern boutique, demonstrating a great blending of historical knowledge and cutting-edge technology. A rotating exhibition of pieces from Vacheron Constantin’s archives, which will feature an ever-changing selection of the brand’s historical pieces, is also at home on the ground floor.
Vacheron Constantin’s commitment to the North American market is evident in their choice of collaboration with the Chris Burden Estate, which created a striking installation inspired by American artist Chris Burden’s work Metropolis II. The soaring cityscape in the two-story space with a whimsical working car and track installation makes it feel more like an art gallery than a typical boutique.
The second floor features a focus on watchmaking, with their in-house watchmaker’s bench front and center. There’s also a custom strap station that allows customers to personalize their straps, as well as a VIP lounge. It’s a welcoming and warm space in the middle of busy midtown Manhattan that makes it easy for a visitor to relax and focus on the fine watchmaking details that surround them.
Just after the opening of the new flagship, RedBar NYC members were invited to visit the new space for an exclusive evening with Vacheron Constantin’s incoming President of the Americas, Alexander Schmiedt. Members were able to tour the flagship boutique and, most importantly for watch aficionados, take a look at some of the boutique-exclusive pieces.
During the event, RedBar Founder and President, Adam Craniotes, sat down with Alexander for an informative talk about Vacheron Constantin, the new flagship, and what’s next for the brand.
The Vacheron Constantin Flagship is located at 28 East 57th Street in New York City. We’re happy that we were able to spend so much quality time in the flagship exploring the world of Vacheron Constantin, and we encourage you to visit whenever you’re in NYC.
Written by: Kathleen McGivney
Photography by: Jack Koto
